Marketing (S)

Social Media Marketing


Description
Most of the internet advertising growth in the U.S. can be attributed to sites like Facebook, Google and other—and this percentage is rising. If you don’t have a strategy for making smart investments in these channels, you are missing out on marketing opportunity.

Course Topics
*Prioritize investments in the right channels for your brand
*Understand how to mature your social media program and deliver ROI
*Maintain control of your brand and message in the wild world of social

Content
  • Social Media Marketing
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: 2 years