Most of the internet advertising growth in the U.S. can be attributed to sites like Facebook, Google and other—and this percentage is rising. If you don’t have a strategy for making smart investments in these channels, you are missing out on marketing opportunity.

Course Topics
*Prioritize investments in the right channels for your brand
*Understand how to mature your social media program and deliver ROI
*Maintain control of your brand and message in the wild world of social