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Sales Mastery (S)

(L15) Authority and Social Proof


Description
People tend to obey authority figures – no matter the circumstances. Discover how to apply this information to the sales process.

Course Topics
Learn two influencing princilples
Determine why customer testimonials are critical
Content
  • Authority and Social Proof
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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